The Bauer Trader portfolio consists of five industry specific market leading magazines and five associated websites, including its flagship, autotrader.co.nz.
Our content is a balance of classified and corporate advertising, coupled with a high standard of editorial content. Our magazines and websites are specifically aimed at serious buyers and sellers.
Recent research shows that Bauer Trader brands have a huge influence on readers’ purchasing decisions, with an average 74% stating they have bought something they first saw in one of our magazines or websites.
Bauer Trader readers are all in the market to buy, or are gathering information about their next purchase. They have good incomes and are looking to spend right now. The print and digital platforms attract both practical and aspirational buyers.
All Bauer Trader magazines have their own websites to enhance the readers’ buying experience. On each of the device friendly sites (mobile, tablet etc.) you’ll find thousands of machines ,trucks, boats, motorhomes and farm equipment for sale, as well as articles, tests and videos designed to inform users and to assist with their purchasing decisions.
With strong, independent editorial in our print titles and online, we offer the consumer real-time information as well as engaging entertainment (video and picture galleries) and give the advertiser credible support in terms of tests and reviews for their products. Knowing what drives, inspires, informs, relaxes, involves and entertains our consumers and constantly applying that knowledge to our multimedia publications is what provides us with such an excellent long-term advantage.
If you want to buy it, sell it or learn about it, we have the products to suit both your needs and your budget.