Case Study

Huntley & Palmers Baked Flat Bread and Taste

BACKGROUND

Following two year’s of solid R & D Griffin’s had identified an opportunity to create a product to appeal to the premium end of entertaining

BUSINESS CHALLENGE

How to get our product noticed in a crowded, low cost, low involvement category.  Furthermore, how do we ensure the supermarket giants see value in extending shelf facings for yet another cracker product without any campaign assets and limited budget

SOLUTION

Fully integrated, customised content across multiple Bauer consumer platforms.

PHASE ONE: THE PHOTOSHOOT
Bespoke content creation and recipe development

PHASE TWO: IN MAG INSPIRATION
Entertaining features were run across key magazine titles, showcasing the Huntley & Palmers Flatbread and providing our audience with gorgeous inspirational in-situ imagery

PHASE THREE: THE CONTENT HUB
Content was repurposed via multiple Bauer Media online assets to further extend reach and deliver inspiration

PHASE FOUR: BRAND AWARENESS
Using content from the photo shoot reinforce awareness of Huntley & Palmers Flatbreads as your entertaining partner & to drive traffic to the hub

HIGHLIGHTS

  • Bauer created all the ad content, all the digital assets, the Summer Entertaining Hub for Griffins on the Taste website & all the social media content
  • Sales exceeded projections and product sold out
  • Campaign results exceeded both the agency’s and the client’s expectations
  • 300% over delivery on the campaign KPIs

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A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

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