BACKGROUND
Following two year’s of solid R & D Griffin’s had identified an opportunity to create a product to appeal to the premium end of entertaining
BUSINESS CHALLENGE
How to get our product noticed in a crowded, low cost, low involvement category. Furthermore, how do we ensure the supermarket giants see value in extending shelf facings for yet another cracker product without any campaign assets and limited budget
SOLUTION
Fully integrated, customised content across multiple Bauer consumer platforms.
PHASE ONE: THE PHOTOSHOOT
Bespoke content creation and recipe development
PHASE TWO: IN MAG INSPIRATION
Entertaining features were run across key magazine titles, showcasing the Huntley & Palmers Flatbread and providing our audience with gorgeous inspirational in-situ imagery
PHASE THREE: THE CONTENT HUB
Content was repurposed via multiple Bauer Media online assets to further extend reach and deliver inspiration
PHASE FOUR: BRAND AWARENESS
Using content from the photo shoot reinforce awareness of Huntley & Palmers Flatbreads as your entertaining partner & to drive traffic to the hub
HIGHLIGHTS
- Bauer created all the ad content, all the digital assets, the Summer Entertaining Hub for Griffins on the Taste website & all the social media content
- Sales exceeded projections and product sold out
- Campaign results exceeded both the agency’s and the client’s expectations
- 300% over delivery on the campaign KPIs
