Research Articles

Summer Starts Earlier Than You Think

- 13 July, 2015

Summer Stateof Mind

Summer Stats

Magazines mean summer. Here at Bauer Media we have the perfect solutions for reaching your audience during the lead up to summer and right throughout. With over 1 in 2 New Zealand women agreeing that over summer they enjoy trying new things and ideas that they discover in their favourite magazines, you can be in their minds when they first start planning! Summer starts earlier than you think...

Summer Planning

Summer planning starts when daylight savings begins. From September we’re there for our readers with features on fashion, beauty and fitness - and you can be too. Post-Christmas we’ll share your brand through 44 Days of Summer; food, fashion and lifestyle content to take our readers from Boxing Day til the last of the long weekends, Waitangi Day.

It’s time to join us by the beach this Summer. Contact your Bauer Account Manager to find out about our summer opportunities, or to book in a meeting now contact Ashton McClennan at amcclennan@bauermedia.co.nz.

Summer Polariods

SOURCE: IRI-AZTEC MARKETEDGE GROCERY - *JANUARY TO FEBRUARY 2015 VS. MONTHS IN LEAD UP TO CHRISTMAS 2014 - **JANUARY 2015 VS. WEEKS IN THE LEAD UP TO DECEMBER 2015. BAUER INSIGHTS ALL WOMAN TALK WE KNOW SUMMER SURVEY, CONDUCTED IN AUGUST-SEPTEMBER 2014, N=1442 NEW ZEALANDERS RESULTS WEIGHTED TO DEPT OF STATS GENDER AND AGE

 

 

 

 

 

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