Research Articles

Make Christmas Easy with Bauer Media

- 13 September, 2017

Here at Bauer, we want to make Christmas easy for our readers and for you! We’ll deliver solutions for a stress-free Christmas to a mass audience (2.6M New Zealanders) and we’ll also make sure your brand is top of mind amongst our audience looking for ideas for gifts, Christmas dinner and summer meals, holiday destinations, and more over this busy time.

41% of kiwis are more stressed in the lead up to Christmas

Email sdick@bauermedia.co.nz to ask the Bauer team about the range of opportunities we have available to include your brand in our Christmas content.

 

We know our audience

We completed a research survey to find out what kiwis need help with during the busy lead up to Christmas and here is a snapshot of the results:

  • 41% of kiwis find Christmas stressful.
  • Key things that make preparing easier: Gift Guides, Planners & How-to’s, Recipes ideas, Tip’s for decorating, guides to staying healthy. Our magazines are currently planning content for each of these – ask us how you can be involved!
  • On average our audience buy gifts for 11 people, and spend an average of $842 on Christmas shopping.
  • Magazines are the NUMBER 1 source of inspiration for Christmas Gift Ideas.

For the full results and insights that relate to your brand please contact your Bauer representative.

 

Content ideas for your brand!

Here is a selection of the content we have planned in the lead up to Christmas that you can be involved in:

  • Taste Magazine & Food Magazine: Christmas dinner recipe ideas
  • Your Home & Garden: Countdown to Christmas – ideas for everything from décor to table settings, edible gift ideas and more.
  • Nadia Magazine presents Seasons Cheatings – a selection of stylish short cuts for Christmas dining and summer entertaining
  • Gift Guides  – Christmas Gift Guides will be running in all Bauer titles
  • For more content ideas and how your brand can be included please contact your Bauer representative.

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