Research Articles

Summer time is Magazine time!

- 13 September, 2017

Magazine sales increase by 18% over the summer months as readers enjoy relaxing on the beach with their favourite mag. Summer time is most definitely magazine time, and provides the perfect opportunity for you to reach our audience while they are planning their year ahead. From getting healthy, to home renovations, to recipe ideas, to financial planning. Summer time is a time for people to take stock and make plans for the year ahead.

Magazine sales increase by 18% over summer!

Email to ask the Bauer team about the range of opportunities we have available to include your brand in our Summer issues.


We know our audience

We completed a research survey and our readers told us that Summer time is a time for goal setting and planning

  • 60% agree that summer is a time  to reflect, and plan for the year ahead.
  • 60% like to be ‘unplugged’ during summer holidays.

For the full results and insights that relate to your brand please contact your Bauer representative.


Summer content ideas for your brand!

Here is a selection of the content we will release in our summer issues that you can be a part of:

  • Taste / Food / Summer Occasions – Recipes and wine matches for all your summer dining occasions.
  • The Australian Women’s Weekly: Summer Health & Beauty Guide
  • The Listener / North & South / Driving Results – New Year, New Car? Reach our readers with a review of new models
  • Summer Rates! 50% discount when you book 2 or more brand ads or digital display campaigns
  • For more content ideas and how your brand can be included please contact your Bauer representative.

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What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

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