MEDIA COLLECTIVE

The Bauer Media Collective is a team of creative thinkers representing multiple disciplines - including content marketing, activations, insights, digital, and design. 

This talented and multi-disciplined team champions integrated solutions across Bauer audiences, brands and platforms. In addition to responding to high-level advertiser briefs, the team is also tasked with harnessing Bauer’s creative expertise to bring proactive category-led ideas to life.

A little of what we do...

ACTIVATIONS
Eye For Sound

In March 2015 Asahi and Metro brought Serj Tankian from System of a Down to New Zealand to showcase his digital music and art exhibition ‘Eye for Sound’ – fresh from it’s opening in LA.

Eye For Sound Media Collective

CONTENT CREATION
Summer Entertaining with Huntley & Palmers Baked Flat Bread

Summer Entertaining Media Collective

 

CONTENT CREATION
Designer Destinations brought to you by Jaguar

Jaguar Designer Destinations Media Collective

 

To find out more about what we can offer, contact Hayley Botes.

  Hayley Botes
Head of Media Collective
hbotes@bauermedia.co.nz
09 308 2709

 




 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Explore Bauer

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Asahi Eye for Sound and Metro
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Make Christmas Easy with Bauer Media

Here at Bauer, we want to make Christmas easy for our readers and for you! We’ll deliver solutions for a stress-free Christmas to a mass audience (2.6M New Zealanders) and we’ll also make sure your brand is top of mind amongst our audience looking for ideas for gifts, Christmas dinner and summer meals, holiday destinations, and more over this busy time.

41% of kiwis are more stressed in the lead up to Christmas

Email sdick@bauermedia.co.nz to ask the Bauer team about the range of opportunities we have available to include your brand in our Christmas content.

 

We know our audience

We completed a research survey to find out what kiwis need help with during the busy lead up to Christmas and here is a snapshot of the results:

  • 41% of kiwis find Christmas stressful.
  • Key things that make preparing easier: Gift Guides, Planners & How-to’s, Recipes ideas, Tip’s for decorating, guides to staying healthy. Our magazines are currently planning content for each of these – ask us how you can be involved!
  • On average our audience buy gifts for 11 people, and spend an average of $842 on Christmas shopping.
  • Magazines are the NUMBER 1 source of inspiration for Christmas Gift Ideas.

For the full results and insights that relate to your brand please contact your Bauer representative.

 

Content ideas for your brand!

Here is a selection of the content we have planned in the lead up to Christmas that you can be involved in:

  • Taste Magazine & Food Magazine: Christmas dinner recipe ideas
  • Your Home & Garden: Countdown to Christmas – ideas for everything from décor to table settings, edible gift ideas and more.
  • Nadia Magazine presents Seasons Cheatings – a selection of stylish short cuts for Christmas dining and summer entertaining
  • Gift Guides  – Christmas Gift Guides will be running in all Bauer titles
  • For more content ideas and how your brand can be included please contact your Bauer representative.

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Instructions

What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

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