Posted 10 October 2018 in Announcement
The publisher’s new digital platform is the ultimate destination for all things beauty
This week, marks the launch of Bauer Media’s newest digital platform, beautyheaven. The site is currently Australia’s biggest beauty community and New Zealand is set to follow suit with the biggest beauty brands already signed up, a unique comprehensive rewards programme and a waitlist of beauty obsessives eagerly awaiting launch.
Combining high-quality beauty journalism with consumer-generated content, beautyheaven is truly the ultimate destination for all things beauty. Visitors can expect to find the latest beauty trends, expert advice, celebrity beauty secrets, new products, how-to tutorials and genuine beauty reviews. Curated by a team of industry experts, with decades of experience writing about beauty, members can rest assured they are getting the very best, reliable advice.
According to Euromonitor International, the global beauty and cosmetics market was worth $465 billion in revenue in 2017 and is expected to surpass $530 billion in the next five years (digiday).
The new beauty exclusive platform will create one hero beauty brand in the New Zealand market and further solidify Bauer Media’s ownership of the women’s lifestyle space. “You can expect to see beautyheaven branding integrated into editorial pages throughout our print and online portfolio,” explains Jacquie Fraser, digital sales manager at Bauer.
beautyheaven’s successful model lies in its research-based premise – that consumers are far more likely to buy products reviewed by real people. For brands involved, they’ll have access to beautyheaven’s successful Trial Teams program, brand listings, a strong community of New Zealand women, as well as the opportunity to utilise a tried-and-tested dinkus on packaging and in store. “For brands, this means more reach, more awareness, better targeting and greater ability to be front of mind when your customer is web-grooming your product prior to purchase,” she added.
beautyheaven has been the go-to beauty source for Australians for over a decade, including 30,000 New Zealanders each month. The launch of beautyheaven New Zealand will provide a community of our own for Kiwi women to share the love for all things beauty with like-minded members.
How it works
The premise is simple: reviews and rewards. There are a whole host of ways members can earn points, including reviewing products listed on site and commenting on articles. They can then spend these points in the hotly-anticipated Rewards Room, which opens twice a year.
What are Trial Teams?
Increasingly, consumers are looking for genuine product reviews from their peers that they can trust – this is where Trial Teams come in. The beautyheaven Trial Team is our panel of independent product testers. These testers are active and passionate members of the beautyheaven community, invited to review the latest beauty products.